In an early afternoon press conference at Quicken Loans Arena, the Cleveland Cavaliers announced that they would officially be partnering with the Goodyear Tire and Rubber Company. The partnership between both Northeast Ohio powerhouses will be a multi-year deal beginning in the 2017-18 season.
The biggest addition for the Cavaliers from this deal is they will now feature Goodyear's iconic Wingfoot logo on all players' uniforms starting with the 2017-18 season. For the home uniform, the team will feature the logo with a wine and gold color scheme, much like the Cavaliers' own colors. For the road uniforms, the team will use the Wingfoot logo that is more central to Goodyear with a navy and gold color scheme. Both logos will be placed on the upper left-hand location of the uniform.
The partnership between both the Cleveland Cavaliers and Goodyear Tire and Rubber makes perfect sense. Cavaliers' great LeBron James is an Akron, Ohio native the same place that is home to Goodyear as well. According to the Cleveland Cavaliers, James said, “Every Akron kid grew up seeing the Wingfoot in the sky on the blimp and feeling pride in our community. There is something special for me personally about having that logo on the Cavs uniform. Goodyear is also very supportive of the LeBron James Family Foundation. I can’t imagine a better situation with our new Cavs jersey than bringing together Nike and Goodyear, two companies that mean a lot to me and my family.”
The Cavaliers and Goodyear also announced that together they are funding $1 million to the Cleveland Metropolitan School District's and Akron Public School District's STEM (Science, Technology, Engineering and Mathematics) programs as well.
Besides the uniform change with the announcement of a jersey advertisement, according to Conrad Burry, content creator at SportsLogos.net, the Cleveland Cavaliers will be wearing new uniforms for the 2017-18 season:
While Burry cannot release all the information at this time the fact that Nike is going to give the 2015-16 NBA Champions a facelift does make sense since their most important athlete also plays for the Cavaliers in LeBron James. When Burry calls the new Logos a "lateral move" the team will retain a similar look but modernize it with Nike's personal touch; similar to what Nike has done recently with the Portland Trailblazers.
The current uniform set has been with the team for their lowest points during the 2010-11 season and at their highest when they won the NBA title last season. Perhaps a fresh look will solidify the team in NBA history as they look to build a dynasty while still maintaining some of the look of NBA World Champions. Stay tuned for what the Cleveland Cavaliers have in store for the 2017-18 season and be sure to also follow Conrad Burry (@conradburry) on Twitter for updates on what Nike has planned for the NBA next season.